Vice President, Membership and On-Air Fundraising
With more than 25 years of experience in fundraising for public television and radio, Phinney oversees all membership fundraising efforts – on-air, online and direct mail. Under Phinney’s leadership, PBS SoCal has seen tremendous membership growth and now counts on more than 80,000 active members across the six Southern California counties. She launched the station’s successful Sustaining Member and Producer’s Club programs, and transformed the PBS SoCal member fundraising team into one of the top performers within the PBS system. Phinney has produced over 200 programs, series and fundraising specials that have been distributed nationally by PBS including, “Panda Tales”; “A Salute to Vienna”; “Tommy Emmanuel: Live from the Balboa Theatre”; “Zoltan Maga: From Budapest with Love” and “Yakov Smirnoff’s Happily Ever Laughter”. Before joining PBS SoCal, Phinney held a variety of member fundraising positions at WETA in Washington D.C., KQED in San Francisco and KPBS in San Diego.