Posted by SWPR Group on

Funding will extend services to more low-income communities, children, teachers, and families in the Greater Los Angeles area.


            COSTA MESA, CA (June 16, 2014) – PBS SoCaL, PBS for Greater Los Angeles, will expand its school readiness projects in Southern California communities with support from the Corporation for Public Broadcasting (CPB) and PBS. PBS SoCaL is one of 21 public television stations across the country to receive funding as part of the CPB-PBS Ready To Learn (RTL) Initiative.

            With millions of children lacking the basic early math and literacy skills to succeed in school, the Corporation for Public Broadcasting (CPB) and PBS have joined forces through the Ready To Learn Initiative, a project funded by the U.S. Department of Education and Congress, to address this critical school readiness issue, particularly in low-income communities. The RTL Initiative uses multiplatform media and other learning tools – including television programs, interactive games, mobile apps, as well as hands-on activities – to engage and strengthen early learning experiences for children ages 2-8 at home, in preschool, and in other out of school settings.  

            In 2013, PBS SoCaL established five RTL Community Labs, conducted parent workshops, and distributed STEM toolkits throughout Southern California as a RTL Demonstration Station. With this additional funding, PBS SoCaL will expand on its efforts by building meaningful and strategic partnerships with local early education programs in underserved communities of Orange County and Los Angeles. PBS SoCaL will establish additional permanent Community Labs with PACE Preschools, Families in Schools, Compton Unified School District, and Project Access. PBS SoCaL estimates that 3,500 children, 1,000 families, and 1,250 educators/caregivers will be directly engaged through their Ready To Learn work.

            “We had great success providing families with educational resources with our previous Ready to Learn Initiative,” said Jamie Myers, PBS SoCaL VP of Education. “With the additional funding for this new Ready to Learn effort, we can now extend our resources to help even more families access early math and literacy learning in our community.”

            Other stations receiving funding include WVIZ/Ideastream (Cleveland), Nebraska Educational Television (Auburn, Fremont, and two sites TBD), WFSU (Tallahassee, Jefferson County), Detroit Public Television (River Rouge, Taylor, Lincoln Park), Iowa Public Television (Burlington, Sioux City, Denison), KBTC (Tacoma), KET (Louisville, Jefferson County), KLRU (Austin), Mississippi Public Broadcasting (Jackson), Maryland Public Television (Baltimore), Prairie Public Broadcasting (Northeast Education Services Cooperative region/ Devils Lake), Twin Cities Public Television (Minneapolis, St. Paul), Vegas PBS (Clark County), WCTE (Cookeville), WGBH (Boston, Lawrence), WHRO (Norfolk, Chesapeake), WMHT (Albany), WNED (Buffalo), WQED (Pittsburgh), Illinois Education Collaborative – WSIU, WILL, WTVP (Champaign-Urbana, Carbondale, Peoria).  

About PBS SoCaL

            PBS SoCaL is PBS for Greater Los Angeles and is dedicated to educating, entertaining and enlightening viewers throughout Southern California.  With its three unique broadcast channels, PBS SoCaL HD, PBS SoCaL Plus and PBS SoCaL World, PBS SoCaL provides award-winning programs like Frontline, NewsHour, NOVA, Nature and Masterpiece, as well as local productions including SoCaL Insider with Rick Reiff and LAaRT.  Through community outreach initiatives including PBS SoCaL Education, PBS SoCaL provides local schools access to new media materials that engage students in 21st century learning.  Explore the future of PBS in Southern California at www.pbssocal.org.

About The Ready To Learn Initiative

            The Ready To Learn Initiative is a cooperative agreement funded and managed by the U.S. Department of Education's Office of Innovation and Improvement. It supports the development of innovative educational television and digital media targeted at preschool and early elementary school children and their families. Its general goal is to promote early learning and school readiness, with a particular interest in reaching low-income children. In addition to creating television and other media products, the program supports activities intended to promote national distribution of the programming, effective educational uses of the programming, community-based outreach, and research on educational effectiveness.

# # # 

Media Contacts:

SWPR Group

Bonnie Winings / Samantha Arevalo

(818) 760-7131

bwinings@swprgroup.com / sarevalo@swprgroup.com

The contents of this release were developed under a grant from the Department of Education. However, those contents do not necessarily represent the policy of the Department of Education, and you should not assume endorsement by the Federal Government. 

The project is funded by a Ready To Learn grant (PR/AWARD No. U295A100025, CFDA No. 84.295A) provided by the Department of Education to the Corporation for Public Broadcasting.

Media Contacts

Jennifer Vides
Vice President, Marketing & Communications
(310) 803-9008