PBS SoCaL Awards Sponsorship Services Contract to Enginuity Outsourcing
Phoenix, AZ —PBS SoCaL(KOCE TV, d.b.a.), PBS for Greater Los Angeles, has selected Enginuity Outsourcing (a division of Market Enginuity, Inc.) as its exclusive agent for all local corporate underwriting, effective January 27, 2014.
“We are pleased to partner with Market Enginuity to strengthen our underwriting efforts,” said Andrew Russell, Chief Operating Officer. “Together we believe there’s good potential to grow business support for PBS SoCaL. Adding their expertise allows us to take an important step forward in our long term strategy to expand our content offerings and grow our services to Southern California.”
Market Enginuity will maximize PBS SoCaL’s growing presence in the second largest US TV market, to offer strong, meaningful solutions for local corporate supporters. “I’m happy to announce our newest partnership with PBS SoCaL serving Greater Los Angeles” said Jim Taszarek, Managing Director of Market Enginuity. “This new partnership is consistent with our belief in strategic partnerships, rather than exponential growth. We look forward to working with the PBS SoCaL staff to build their revenue and continue to share best practices across all of our markets in order to achieve excellence in corporate support for our client stations.”
Under the direction of Jim Taszarek, Managing Director, the current underwriting team will continue to work from the PBS SoCaL offices in Orange County, CA.
ABOUT PBS SoCaL
PBS SoCaL is PBS for Greater Los Angeles and dedicated to interactively educating, entertaining and enlightening viewers throughout the Southland. With its three unique broadcast channels, PBS SoCaL HD, PBS SoCaL Plus and PBS SoCaL World, PBS SoCaL provides award-winning programs like Frontline, NewsHour, NOVA, Nature and Masterpiece, as well as local productions including SoCaL Insider with Rick Reiff and LAaRT. Through community outreach initiatives including PBS SoCaL Education, PBS SoCaL provides local schools access to new media materials that engage students in 21st century learning.
ABOUT Market Enginuity
Market Enginuity is a privately owned business that has been providing outsourced underwriting sales, through its Enginuity Outsourcing division, to public media stations since 1999. Current outsourced sales representation clients include: KJZZ and K-BACH; KPLU; Nashville Public Radio; KUT and KUTX; Cincinnati Public Radio; Twin Cities Public Television; Georgia Public Broadcasting; WVIZ/PBS, 90.3 WCPN and 104.9 WCLV ideastream®; North Texas Public Broadcasting; KCRW; Classical KING FM; WUWM 89.7 FM - Milwaukee Public Radio.