Posted by SWPR Group on

Costa Mesa, CA (Jan. 31, 2014) – To celebrate this year’s ‘100th Day of School’, PBS SoCaL is launching a new PBS SoCaL media lab to help Southern California teachers and families build kids’ math skills. Through this initiative, PBS SoCaL is providing educators and parents with resources from PBS KIDS’ newest preschool series, PEG + CAT. The new tools will encourage and aid early learning in the classroom and at home.

PBS SoCaL will mark the ‘100th Day of School’ by delivering media lab resources to Project Access in Fullerton on January 31st and to Carson Street Elementary School in Carson on February 7th. Each media lab will include 2 Kindle Fires, for students to access digital content online, and PEG + CAT counting-themed rugs. The multimedia content from the initiative includes video clips, digital and hands-on games and activities, and tools that will engage parents and educators to extend learning outside of the classroom.

 “This initiative is vital given U.S’ ranking of 26th among 34 countries in children’s math achievement1,” said Alyssa Torrez, Education Manager for PBS SoCaL. “Through our media lab we are able to provide Southern California students with an opportunity to start building math skills from a young age.”

Grounded in a rich math curriculum, PEG + CAT offers a variety of content themed around the number 100 and follows the adorable, spirited Peg and her sidekick Cat as they embark on adventures and learn foundational math concepts and skills. PEG + CAT is funded in part by the U.S. Department of Education through the Ready To Learn Initiative, a program that supports the development of innovative educational television and digital media targeted at preschool and early elementary school children and their families, and by the Corporation for Public Broadcasting (CPB). 

All digital resources are also made available at pbskids.org/learn.

About PBS SoCaL

            PBS SoCaL is PBS for Greater Los Angeles and dedicated to educating, entertaining and enlightening viewers throughout Southern California.  With its three unique broadcast channels, PBS SoCaL HD, PBS SoCaL Plus and PBS SoCaL World, PBS SoCaL provides award-winning programs like Frontline, NewsHour, NOVA, Nature and Masterpiece, as well as local productions including SoCaL Insider with Rick Reiff and LAaRT.  Through community outreach initiatives including PBS SoCaL Education, PBS SoCaL provides local schools access to new media materials that engage students in 21st century learning.  Explore the future of PBS in Southern California at www.pbssocal.org

About The Fred Rogers Company

            The company was founded by Fred Rogers in 1971 as the nonprofit producer of Mister Rogers’ Neighborhood for PBS. In the years that followed, it not only created hundreds of episodes of this much-loved program, but also extended Fred’s values and approach to other efforts in promoting children’s social, emotional and behavioral health and supporting parents, caregivers, teachers and other professionals in their work with children. The Fred Rogers Company continues to build on Fred’s legacy in innovative ways through a wide variety of media, and engaging new generations of children and families with his timeless wisdom. For more information, visit us at www.fredrogers.org.

The contents of this release were developed under a grant from the Department of Education. However, those contents do not necessarily represent the policy of the Department of Education, and you should not assume endorsement by the Federal Government. [PR/Award No. U295A100025, CFDA No. 84.295A]

1 National Assessment of Education Progress Report (2012)

# # #



SWPR Group


Bonnie Winings / Samantha Arevalo

bwinings@swprgroup.com / sarevalo@swprgroup.com

Media Contacts

Jennifer Vides
Vice President, Marketing & Communications
(310) 803-9008