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Episode 5: The Calling

The Calling

Season 4 Episode 5
53:05
When Whales Could Walk

When Whales Could Walk

Season 51 Episode 1
53:31
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Idea Channel

Do Knock-Offs Prove the Value of a Brand?

We're willing to pay hundreds or thousands more for a specific brand name item, but sometimes it can be tempting to go the way of the knock-off for a fraction of the price. The counterfeit industry is huge and isn't going anywhere, and companies spend huge amounts to dissuade people from buying "fakes". But are knock-offs REALLY a negative for the brand?

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