Can a cell phone video get your kid into college?

Aired: 9/4/2014 | 0:06:54 | Clip
Colleges and universities are getting increasingly creative with their admissions essay prompts, but a small liberal arts college has set a new precedent. In lieu of recommendation letters, extracurricular activities and test scores, Goucher College in Maryland will accept a two-minute video submission. Jeffrey Brown discusses this strategy with Jose Antonio Bowen, president, Goucher College.