'Cloud Juice' is One Man's Solution to the Texas Drought

Aired: 3/16/2012 | 0:03:37 | Clip
Despite it's name, the city of Dripping Springs is no match for the Texas drought. But Richard Heinichen, the self-described "mayor" of Tank Town -- a company that sells and installs rainwater collection systems there -- is offering an alternative solution as residents brace for another dry season.