Data Mining Creating a Revolution for Campaign Strategy

Aired: 9/14/2012 | 0:07:55 | Clip
Increasingly, behavior psychology concepts like 'social pressure' can be used not only to get voters out to the polls but getting them to vote for a specific candidate. Hari Sreenivasan talks to journalist Sasha Issenberg about his latest book, "The Victory Lab: The Secret Science of Winning Campaigns.