Pediatricians Add Reading to Essential Health Check-Up List

Aired: 11/8/2012 | 0:06:49 | Clip
National literacy program Reach Out and Read reaches kids in a place where they are almost guaranteed to visit: the doctor's office. Special correspondent John Merrow meets a new breed of pediatrician -- part doctor, part teacher -- who help parents share books with their children to improve and encourage cognitive development.