Poet writes slam-dunking kids' novel

Aired: 3/26/2015 | 0:06:27 | Clip
How do you get reluctant readers to fall in love with a book? Writer and literacy activist Kwame Alexander says you have to offer them something relatable. In "The Crossover," basketball is the hook to persuade kids to pick up a novel written in poetic verse. Jeffrey Brown sits down with Alexander to discuss his award-winning young adult book.