Presidential Campaign Turns Ugly as War of Words Heats Up

Aired: 8/15/2012 | 0:11:49 | Clip
The campaign rhetoric being used by the presidential candidates is charged, tough, and no holds barred. Gwen Ifill talks to political strategist Mo Elleithee and Rick Tyler about why campaigns think negative campaign ads work, especially with the minute-by-minute, hour-by-hour news cycle.