Turning social media sharing into successful fundraising

Aired: 12/30/2014 | 0:08:23 | Clip
The viral ALS Ice Bucket Challenge was a watershed moment in the evolution of philanthropy, but using social media to raise money has not been a universally successful strategy. Stacy Palmer of The Chronicle of Philanthropy and Amy Sample Ward of the Nonprofit Technology Network join Hari Sreenivasan for a conversation about donating in the digital age.