Yahoo Makes Bid for Reboot With $1.1 Billion Deal for Tumblr

Aired: 5/20/2013 | 0:05:45 | Clip
Tech company Yahoo bought Tumblr for a reported $1.1 billion, adding the fast-growing social media site with more than 100 million blogs to its roster of assets. Jeffrey Brown talks with Rebecca Lieb, a research analyst for the Altimeter Group, about the appeal of the image-centric and mobile-friendly blogging platform.