Youth Engagement Played Major Role in "Shuga" success

Aired: 7/30/2012 | 0:01:15 | Clip
Launched in 2009, "Shuga" is a TV series airing on Africa's MTV Base as part of a campaign to spread the message about responsible sexual behaviour and HIV tolerance among the youth. The Partnership for an HIV-Free Generation's Lydia Murimi gives advice on how to engage the youth when dealing with HIV behavior change communication.