Vice President, Marketing & Communications
Jennifer Vides oversees brand strategy, corporate reputation, integrated marketing and digital. A writer and brand storyteller with more than 20 years of experience, Vides has directed marketing departments at national specialty retailers Hot Topic and Gymboree and global public relations firms Burson-Marsteller and Weber Shandwick, and led development at the Boys & Girls Clubs of Santa Monica. A branding strategist, she has developed the brand identity for and launched new brands, and repositioned established ones, across a variety of industries. She is also experienced with navigating communications challenges relating to difficult issues including corporate turnarounds and repositioning, product recalls, litigation, mergers, customer service issues, and more.
Of Salvadoran descent, and raised in Central America and the Caribbean, Vides is fluent in Spanish and proficient in French. She holds B.S. Degrees in Communications and French from the University of Miami in Coral Gables, Fla.