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Up Next

LA Foodways

Ch 2: King Citrus and the Selling of the California Dream

The citrus industry started in Los Angeles in the 1870s and by 1900 it become one of the largest industries in the state. With images of manicured trees filled with golden fruit, snow-capped mountains and a better life, along with its year-round magical climate, the selling of the “California Dream” went a long way toward altering the landscape from farms, to city, to meet an expanding population.

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