The internet is a double edged sword, it can inflate and deflate as easily as a balloon. What you will be remembered for is the last keywords used to describe you.
The murder of Annie Le at Yale last week has dominated the headlines online, television and in print, her image and life embedded in thousands if not millions of sites.
If you are on Facebook, you will get the occasional mass email to join someone's fan club. These fan clubs are not for a celebrity or a cause, but for the person asking you to join the fan club; it's a "Me" Fan Club.