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America By The Numbers

The New Mad Men

Season 1 Episode 8

Rebroadcast with updated data: August 30, 2016. With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation’s most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus.

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Full Episodes
Season
The New Deciders
Episode
56:35
America By The Numbers

The New Deciders

See how new voters across the nation are exerting their power in surprising ways in 2016.
Season 2 Episode 1
Surviving Year One
Episode
26:46
America By The Numbers

Surviving Year One

By the numbers, some babies have the lowest chance of making it to their first birthdays
Season 1 Episode 7
Pass or Fail in Cambodia Town
Episode
26:46
America By The Numbers

Pass or Fail in Cambodia Town

By the numbers, the untold story of Southeast Asian dropouts
Season 1 Episode 6
Politics of the New South
Episode
25:52
America By The Numbers

Politics of the New South

By the numbers, new Americans take political agency
Season 1 Episode 5
Native American Boomtown
Episode
25:53
America By The Numbers

Native American Boomtown

By the numbers, the largest oil play in the lower 48 states
Season 1 Episode 4
Our Private Idaho
Episode
26:46
America By The Numbers

Our Private Idaho

By the numbers, one of the whitest places in America
Season 1 Episode 3
Island of Warriors
Episode
26:46
America By The Numbers

Island of Warriors

By the numbers, some of the country’s most underserved veterans
Season 1 Episode 2
Mainstream, USA
Episode
26:01
America By The Numbers

Mainstream, USA

By the numbers, a laboratory for the future of America
Season 1 Episode 1