Skip to main content
Back to Show
PBS News Hour

How big data is transforming creative commerce

Big data is disrupting nearly every aspect of modern life. Artificial intelligence, which involves machines learning, analyzing and acting upon enormous sets of data, is transforming industries and eliminating certain jobs. But that data can also be used to appeal more directly to what customers want. Special correspondent and Washington Post columnist Catherine Rampell reports.

Sign up now for inspiring and thought-provoking media delivered straight to your inbox.
Support Provided By
Season
June 9, 2025 - PBS News Hour full episode
56:45
June 9, 2025 - PBS News Hour full episode
June 8, 2025 - PBS News Weekend full episode
24:09
June 8, 2025 - PBS News Weekend full episode
June 7, 2025 - PBS News Weekend full episode
24:09
June 7, 2025 - PBS News Weekend full episode
June 6, 2025 - PBS News Hour full episode
57:46
June 6, 2025 - PBS News Hour full episode
June 5, 2025 - PBS News Hour full episode
57:46
June 5, 2025 - PBS News Hour full episode
June 4, 2025 - PBS News Hour full episode
57:46
June 4, 2025 - PBS News Hour full episode
June 3, 2025 - PBS News Hour full episode
57:46
June 3, 2025 - PBS News Hour full episode
June 2, 2025 - PBS News Hour full episode
57:46
June 2, 2025 - PBS News Hour full episode
June 1, 2025 - PBS News Weekend full episode
24:09
June 1, 2025 - PBS News Weekend full episode
May 31, 2025 - PBS News Weekend full episode
24:09
May 31, 2025 - PBS News Weekend full episode
May 30, 2025 - PBS News Hour full episode
56:34
May 30, 2025 - PBS News Hour full episode
May 29, 2025 - PBS News Hour full episode
57:46
May 29, 2025 - PBS News Hour full episode
Active loading indicator