'High-tech, high-touch' support for college students

Florida is one of 35 states that tie college funding to graduation rates. But a new study,“The Pell Divide,” finds a difference in graduation rates between students who receive funding assistance from Pell Grants and those who don’t. Hari Sreenivasan reports on a Florida university that's using predictive analytics to identify students likely to struggle, so they can receive the support they need.