Back to Show
PBS News Hour
How personal data helps candidates predict your vote
Based on massive amounts of information—from your party affiliation to your Amazon account—political campaigns can determine whether you may vote for their candidate and whether they should spend the resources to get you to do so. But will so-called “microtargeting” be a deciding factor in the 2016 presidential race or has its hype been overblown? NewsHour's Jeff Greenfield reports.
Sign up now for inspiring and thought-provoking media delivered straight to your inbox.
Support Provided By

57:46
June 4, 2025 - PBS News Hour full episode

57:46
June 3, 2025 - PBS News Hour full episode

57:46
June 2, 2025 - PBS News Hour full episode

24:09
June 1, 2025 - PBS News Weekend full episode

24:09
May 31, 2025 - PBS News Weekend full episode

56:34
May 30, 2025 - PBS News Hour full episode

57:46
May 29, 2025 - PBS News Hour full episode

57:46
May 28, 2025 - PBS News Hour full episode

57:46
May 27, 2025 - PBS News Hour full episode

57:46
May 26, 2025 - PBS News Hour full episode

26:45
May 25, 2025 - PBS News Weekend full episode

26:45
May 24, 2025 - PBS News Weekend full episode