Skip to main content
Back to Show
PBS News Hour

How personal data helps candidates predict your vote

Based on massive amounts of information—from your party affiliation to your Amazon account—political campaigns can determine whether you may vote for their candidate and whether they should spend the resources to get you to do so. But will so-called “microtargeting” be a deciding factor in the 2016 presidential race or has its hype been overblown? NewsHour's Jeff Greenfield reports.

Sign up now for inspiring and thought-provoking media delivered straight to your inbox.
Support Provided By
Season
June 29, 2025 - PBS News Weekend full episode
26:45
June 29, 2025 - PBS News Weekend full episode
June 28, 2025 - PBS News Weekend full episode
26:45
June 28, 2025 - PBS News Weekend full episode
June 27, 2025 - PBS News Hour full episode
57:46
June 27, 2025 - PBS News Hour full episode
June 26, 2025 - PBS News Hour full episode
57:46
June 26, 2025 - PBS News Hour full episode
June 25, 2025 - PBS News Hour full episode
57:46
June 25, 2025 - PBS News Hour full episode
June 24, 2025 - PBS News Hour full episode
57:46
June 24, 2025 - PBS News Hour full episode
June 23, 2025 - PBS News Hour full episode
56:45
June 23, 2025 - PBS News Hour full episode
June 22, 2025 - PBS News Weekend full episode
26:45
June 22, 2025 - PBS News Weekend full episode
June 21, 2025 - PBS News Weekend full episode
26:45
June 21, 2025 - PBS News Weekend full episode
June 20, 2025 - PBS News Hour full episode
56:44
June 20, 2025 - PBS News Hour full episode
June 19, 2025 - PBS News Hour full episode
57:46
June 19, 2025 - PBS News Hour full episode
June 18, 2025 - PBS News Hour full episode
57:46
June 18, 2025 - PBS News Hour full episode
Active loading indicator