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PBS News Hour
How retailers are using AI and personal data to set prices
If you’re going online to buy some last-minute gifts this holiday season, there’s a chance the price you pay will be influenced by what’s known as “surveillance pricing.” Some retailers are using artificial intelligence to set individualized prices online by sifting through personal data, including age, gender, location and browsing history. Ali Rogin speaks with Jay Stanley at the ACLU for more.
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