Skip to main content
Back to Show
PBS News Hour

How Delta is leaning into AI to help set air ticket prices

The next time you purchase an airline ticket online, there’s a chance the price was influenced by artificial intelligence. Delta Airlines is the first major carrier to begin using AI to set ticket fares, the latest development in an industry that’s been experimenting with different ways to adjust ticket prices in real time. Ali Rogin speaks with Reuters reporter David Shepardson to learn more.

Support Provided By
Season
March 4, 2026 - PBS News Hour full episode
57:46
March 4, 2026 - PBS News Hour full episode
March 3, 2026 - PBS News Hour full episode
57:46
March 3, 2026 - PBS News Hour full episode
March 2, 2026 - PBS News Hour full episode
57:46
March 2, 2026 - PBS News Hour full episode
February 27, 2026 - PBS News Hour full episode
57:46
February 27, 2026 - PBS News Hour full episode
February 26, 2026 - PBS News Hour full episode
57:46
February 26, 2026 - PBS News Hour full episode
February 25, 2026 - PBS News Hour full episode
57:46
February 25, 2026 - PBS News Hour full episode
February 24, 2026 - PBS News Hour full episode
57:46
February 24, 2026 - PBS News Hour full episode
February 23, 2026 - PBS News Hour full episode
57:46
February 23, 2026 - PBS News Hour full episode
February 20, 2026 - PBS News Hour full episode
57:46
February 20, 2026 - PBS News Hour full episode
February 19, 2026 - PBS News Hour full episode
57:46
February 19, 2026 - PBS News Hour full episode
February 18, 2026 - PBS News Hour full episode
57:46
February 18, 2026 - PBS News Hour full episode
February 17, 2026 - PBS News Hour full episode
57:46
February 17, 2026 - PBS News Hour full episode
Active loading indicator