Up Next
Back to Show
PBS News Hour
How Delta is leaning into AI to help set air ticket prices
The next time you purchase an airline ticket online, there’s a chance the price was influenced by artificial intelligence. Delta Airlines is the first major carrier to begin using AI to set ticket fares, the latest development in an industry that’s been experimenting with different ways to adjust ticket prices in real time. Ali Rogin speaks with Reuters reporter David Shepardson to learn more.
Support Provided By
26:45
September 28, 2025 - PBS News Weekend full episode
26:45
September 27, 2025 - PBS News Weekend full episode
57:46
September 26, 2025 - PBS News Hour full episode
57:46
September 25, 2025 - PBS News Hour full episode
56:45
September 24, 2025 - PBS News Hour full episode
56:50
September 23, 2025 - PBS News Hour full episode
57:46
September 22, 2025 - PBS News Hour full episode
26:45
September 21, 2025 - PBS News Weekend full episode
26:45
September 20, 2025 - PBS News Weekend full episode
57:46
September 19, 2025 - PBS News Hour full episode
57:46
September 18, 2025 - PBS News Hour full episode
57:46
September 17, 2025 - PBS News Hour full episode