COMEDY GOES GLOBAL ON MAY 14 WITH THE WORLDWIDE PREMIERE OF STAND UP PLANET, AN ORIGINAL DOCUMENTARY PRESENTED JOINTLY BY KCETLINK AND PARTICIPANT MEDIA'S PIVOT
Legends Bill Cosby, Carl Reiner and
Norman Lear To Be Featured in Comedy Travelogue Airing Simultaneously On Both
Networks At 7 PM ET/6 PM CT
STAND
UP PLANET
Trailer: http://youtu.be/z7xF71cy3qoLOS ANGELES, CA - April 9, 2014 - Can the universal power of
comedy change the global conversation about poverty? KCETLink, the national
independent public media organization, and Pivot, Participant Media's TV
network targeting Millennials, today announced the upcoming joint premiere of
an original two-part documentary special,STAND
UP PLANET
that showcases an uprising of fresh and fearless comics changingthe world one joke at a time. Link TV and Pivot will premiere the documentary block
simultaneously on May 14, 2014 starting at 7 p.m. ET/6 p.m. CT. The KCET (Southern California) broadcast airs at 9
p.m. PT on May 14, 2014.
Hosted by comic, Hasan Minhaj (Arrested Development, MTV's Failosophy), STAND UP PLANET is
equal parts reality TV, documentary journey and travelogue that brings viewers
on a quest to find some of the best humor coming from far corners of the
developing world. The two comedy documentary specials and transmedia shorts
showcase Minhaj's epic journey of discovery to find the freshest comic voices
in the most unlikely places: Mumbai, India and Johannesburg, South Africa.
Along the way, Minhaj follows the jokes and personal experiences of these
international comics deep into the hard truths of some of the toughest global
poverty issues of our time. Along with a posse of comedian friends, including Nate Bargatze, James Adomian
and Michelle Buteau, Minhaj invites comedians from India and South Africa to take partin the biggest night of their lives - performing in an international comedy
showcase and television show in Hollywood - after a stop to meet three of
comedy's legends: Bill Cosby, Carl Reiner and producer Norman Lear.
"Stand Up
Planet
is the quintessential program for Pivot as it sheds light on trulyimportant, timely and global issues but speaks to those topics in a way that
brings us all together," said Kent Rees, EVP Marketing and Scheduling at Pivot.
"No matter where you live or what your beliefs are, our love of laughter is
something we all have in common. Our hope is that this documentary will spark
conversation and inspire viewers to take action around this issue."
More than a TV event,STAND
UP PLANET
's digital campaign - hosted on www.StandUpPlanet.org - providesviewers with behind-the-scenes content and ways to learn, share information and
take action on global poverty in India and South Africa. The two-part
documentary - STAND UP PLANET and STAND UP PLANET: Comedy Showcase - will
also be streamed on www.StandUpPlanet.org
following the television premiere.
"Laughter
opens our ears and our hearts--and once people are listening, who knows what
they might be inspired to do?" said Wendy Hanamura, Chief Digital
Officer and an executive producer onSTAND
UP PLANET
. "With the project's unique ability to blend levity, reality andeducation on multiple platforms, our hope is that all Stand Up Planet audiences will find some of the world's toughest
problems a little more accessible, understandable and become agents of social
change."
STAND
UP PLANET
is also distributed internationally, premiering on NDTV Prime inIndia in May.
STAND
UP PLANET
is funded by a grant from The Bill & Melinda GatesFoundation and produced by independent broadcaster KCETLink in association with
Kontent Films. The television
elements were directed by David Munro, and the project's executive producers are Wendy Hanamura,
Caty Borum Chattoo, Paul S. Mason, Craig Minassian, David Munro, Xandra
Castleton, Mark Decena and
Teri Heyman. Munro and Castleton are the TV program's creators. The project's
transmedia executive producers and directors are Caty Borum Chattoo and Wendy
Hanamura.
FollowSTAND UP
PLANET
on Twitter at @standupplanettv and on Facebook atfacebook.com/StandUpPlanet. Follow the
conversations at #StandUpPlanet. To learn more, please visit
www.standupplanet.org.
About
KCETLink
KCETLink
is the national independent public transmedia organization formed by the merger
between KCET and Link Media. A
viewer-supported 501c(3) organization, its content is distributed nationally
via satellite on DirecTV (375) and DISH (9410), in Southern and Central
California via broadcast, as well as through various digital delivery
systems. The
combined organization reaches a wide broadcast audience that includes Link TV's
33 million satellite subscribers and KCET's 5.6 million households in Southern
and Central California. KCETLink is committed to driving public
media innovation with smarter ways to access content that engages all audiences
with global storytelling. For additional information about
KCETLink productions, web-exclusive content, programming schedules and
community events, please visit kcet.org or linktv.org.
About Pivot
Pivot (Pivot.tv), which
launched nationally August 1 is a television network from Participant
Media serving passionate Millennials (18-34) with a diverse slate of talent and
a mix of original series, acquired programming, films and documentaries. Pivot
focuses on entertainment that sparks conversation, inspires change and
illuminates issues through engaging content and, through its website
TakePart.com, connects audiences to a wealth of content and customizable
actions. Pivot is available via traditional Pay TV subscription and integrating
a Live and on demand streaming option via its interactive, downloadable Pivot
APP. Follow Pivot on Twitter at @pivot_tv and on Facebook at
facebook.com/pivottelevision.
About
Participant Media
Participant (ParticipantMedia.com) is a
global entertainment company founded in 2004 by Jeff Skoll to focus on feature
film, television, publishing and digital content that inspires social change.
Participant's more than 45 films include GOOD NIGHT, AND GOOD LUCK, SYRIANA, AN
INCONVENIENT TRUTH, FOOD, INC., WAITING FOR 'SUPERMAN', THE HELP, CONTAGION and
LINCOLN. Through its films, social action campaigns, digital
network TakePart.com and Pivot, its new television network for
Millennials, Participant seeks to entertain, encourage and empower every
individual to take action.
CONTACTS:
KCETLink
Ariel Carpenter or Ayn Allen
747-201-5243 / 747-201-5886
FerenComm for PIVOT
Stephanie Baumoel or Abbie Harrison Stephanieb@ferencomm.com /AbbieH@ferencomm.com
(212) 983-9898