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America By The Numbers

The New Mad Men

Season 1 Episode 8

Rebroadcast with updated data: August 30, 2016. With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation’s most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus.

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Season
The New Deciders
56:35
See how new voters across the nation are exerting their power in surprising ways in 2016.
Surviving Year One
26:46
By the numbers, some babies have the lowest chance of making it to their first birthdays
Pass or Fail in Cambodia Town
26:46
By the numbers, the untold story of Southeast Asian dropouts
Politics of the New South
25:52
By the numbers, new Americans take political agency
Native American Boomtown
25:53
By the numbers, the largest oil play in the lower 48 states
Our Private Idaho
26:46
By the numbers, one of the whitest places in America
Island of Warriors
26:46
By the numbers, some of the country’s most underserved veterans
Mainstream, USA
26:01
By the numbers, a laboratory for the future of America
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