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Digital Aesthetics

Digital Aesthetics

Season 1 Episode 11
5:07
Engaging Your Audience

Engaging Your Audience

Season 1 Episode 12
2:27
How We Integrate Sponsorship

How We Integrate Sponsorship

Season 1 Episode 14
2:24
Building Diversity into Content

Building Diversity into Content

Season 1 Episode 15
1:33
Case Study: Origin of Everything

Case Study: Origin of Everything

Season 1 Episode 16
2:48
Case Study: KQED's Above The Noise

Case Study: KQED's Above The Noise

Season 1 Episode 17
4:48
Episode 5: The Calling

The Calling

Season 4 Episode 5
53:05
When Whales Could Walk

When Whales Could Walk

Season 51 Episode 1
53:31
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PBSDS How To Series

Working With On Camera Talent in Digital

Season 1 Episode 10

Digital audiences crave two principle things from their hosts: authenticity & being engaging. Emphasize personality with fun and remember that there's a difference between feeling natural vs coming across as natural on screen.

Case Study: KQED's Above The Noise
4:48
Let's look at the development and production of KQED's "Above The Noise."
Case Study: Origin of Everything
2:48
Taking a look at the development, production, and audiences of "Origin of Everything."
Building Diversity into Content
1:33
Diversity is not just about who's in front of or behind the camera.
How to Use Metrics to Create Better Content
4:56
Which metrics matter, how to define success, and when to make strategic changes.
Engaging Your Audience
2:27
Get into the comments! Pick a social platform and go for it! Get your host involved!
Digital Aesthetics
5:07
De-mystifying studio sizes, post production setups, and shooting for the digital style.
How to Maximize a Small Budget
2:19
Small budgets are a challenge. How do you get the most out of your financial resources?
Who's on a Digital Team?
2:25
Digital teams are typically small but highly efficient.
Writing For Digital
3:25
Achieving density through focus, and the right tone, humor, length, and visual planning.
How to think of episode ideas?
2:33
What should the episode be about? Frame for curiosity and market smart.
How to find the right talent and be mindful of diversity
3:38
Understanding Digital vs TV talent and how to be mindful of diverse casting.
Planning Content For The Long Term
2:39
Episodes are like chapters in a book and quick audience feedback is a big advantage.
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