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The Last Independent Automaker
The Alliance
Season 1
Episode 105
As the auto industry becomes increasingly diverse, Gerry Meyers becomes the youngest CEO of any American car company. To build a new fuel-efficient car, he partners AMC with French automaker Renault. But a disastrous national recession and second oil crisis threaten to destroy the partnership before the new car is ready.
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American Motors struggles to make a profit and the alliance with France becomes strained.
28:00
American Motors launches a quirky new car to fight imports and takes a gamble on Jeep.
28:00
American Motors changes its public image and turns to sportier "muscle cars."
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The American Motors Corporation is created as a merger between two independent car companies.