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The Last Independent Automaker
The Missionary
Season 1
Episode 101
The Missionary: The U.S. car market booms in the wake of World War II, until a price war between Ford and Chevrolet decimates competitors. American Motors Corporation is created through the merger of two smaller companies. To survive in an age of conspicuous consumption, president George Romney boldly bets the company’s future on a new niche: economy cars.
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American Motors struggles to make a profit and the alliance with France becomes strained.
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American Motors aligns with a French company to build a nw fuel-efficient car.
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American Motors launches a quirky new car to fight imports and takes a gamble on Jeep.
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American Motors changes its public image and turns to sportier "muscle cars."