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The Last Independent Automaker
The NOW Cars
Season 1
Episode 102
After saving American Motors, president George Romney launches a career in politics. His successor takes AMC upmarket, but struggles to capture young baby boomers who want faster, sportier “muscle cars.” In response, the company makes big changes to its products and public image.
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American Motors struggles to make a profit and the alliance with France becomes strained.
28:00
American Motors aligns with a French company to build a nw fuel-efficient car.
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American Motors launches a quirky new car to fight imports and takes a gamble on Jeep.
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The American Motors Corporation is created as a merger between two independent car companies.