LA County Launches Gift Card Program. Spend $100 and Get an Extra $50 to Support LA Fire Recovery
This article was first published by the nonprofit newsroom LAist on December 1, 2025 and is republished here with permission.
Topline: L.A. County officials have launched a holiday gift card program to support businesses still reeling from January’s firestorms.
The details: Shoppers who pick up gift cards through the shoplocal.la website will get extra gift card funds paid for by the county through a public-private partnership.
- Buy a $20, $50, or $100 gift card and get a corresponding bonus gift card worth $10, $25 or $50.
- Gift cards can be used at approved businesses impacted by the Palisades and Eaton fires. The program is funded in part by a $100,000 contribution from L.A. Care Health Plan, the county’s publicly operated health insurance.
How businesses can apply: Businesses with fewer than 100 employees — including restaurants — can fill out an online form to be included in the program. The brick-and-mortar stores must be located within communities including: Altadena, Palisades, Topanga, North Pasadena, Malibu and West Santa Monica.
Check out the businesses: You can check out which businesses are participating in the holiday gift card program in the Recover Local Directory here.
