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American Masters
B.B. King's Start in Memphis: WDIA Radio
B.B. King tells the story of how a product jingle got him a gig at WDIA in Memphis, TN, the country's first radio station to program exclusively for African-Americans. King approached the white station owners for an audition, and they asked him for a tune for Peptikon, which King provided on the spot. Peptikon, a so-called medicinal tonic, became the product sponsor for King's own regular show.
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