Up Next
Back to Show
Amanpour & Co.
How to Change Anyone’s Mind, Even in an Election
Political conventions are the stage upon which Presidential candidates need to employ one skill above all others: the art of persuasion. Jonah Berger, Professor at the Wharton School of Business, is an expert on such matters. His latest book, "The Catalyst: How to Change Anyone's Mind," argues that removing barriers is the key to changing the way people think. He speaks with Hari Sreenivasan.
Sign up now for inspiring and thought-provoking media delivered straight to your inbox.
Unlock with PBS Passport
55:47
Akinwumi Adesina; Daniel Kehlmann; Karen Attiah
Unlock with PBS Passport
55:38
Dmytro Kuleba; Wendy Sherman; Dr. Jerry Avorn
Unlock with PBS Passport
55:47
Jeff Zeleny; Matteo Renzi; Alon-Lee Green and Rula Daood; Thomas Friedman
Unlock with PBS Passport
55:46
Daniel Kurtzer; Jordan Thomas; Kelsey Grammer
Unlock with PBS Passport
55:47
Ronen Neutra and Orna Neutra; Emily Feng and Felix Salmon; Cardinal Michael Czerny; Randi Weingarten
Unlock with PBS Passport
55:31
Alexander Stubb; Christo Grozev; James Jones; David Yaffe-Bellany
Unlock with PBS Passport
55:47
Leon Panetta; Christopher Bellito; Margaret MacMillan; Rep. Ayanna Pressley
Unlock with PBS Passport
55:46
Sharren Haskel; Sister Nathalie Becquart; Steven Millies; Ana Swanson
Unlock with PBS Passport
55:47
Frank McKenna; Mujib Mashal; Sylvia Earle; Catherine Coleman Flowers
Unlock with PBS Passport
55:48
Philippe Lazzarini; Lawrence Wright; Dr. Jonathan Metzl
Unlock with PBS Passport
55:56
Ben Hodges; Maria Pevchikh; Marina Abramović; Rabbi David Wolpe
Unlock with PBS Passport
55:46
Merav Michaeli; Nasser Al-Kidwa; Jeffrey Goldberg; John Williams and Anne-Sophie Mutter