Up Next
Back to Show
American Masters
B.B. King's Start in Memphis: WDIA Radio
B.B. King tells the story of how a product jingle got him a gig at WDIA in Memphis, TN, the country's first radio station to program exclusively for African-Americans. King approached the white station owners for an audition, and they asked him for a tune for Peptikon, which King provided on the spot. Peptikon, a so-called medicinal tonic, became the product sponsor for King's own regular show.
Support Provided By
Unlock with PBS Passport
1:42:06
Take an intimate look into the life and career of screen and stage icon Liza Minnelli.
Unlock with PBS Passport
1:23:25
Learn about jazz artist Hazel Scott, the first Black American to have their own TV show.
Unlock with PBS Passport
52:55
Discover the life of singer Brenda Lee and her musical hits spanning genres and decades.
Unlock with PBS Passport
1:23:57
Explore the story of writer Julia Alvarez, who blazed a trail for a generation of Latino authors.
Unlock with PBS Passport
1:23:35
Explore the story of filmmaker Blake Edwards, known for his comedies like the "Pink Panther" series.
Unlock with PBS Passport
1:40:39
Discover the intellectual evolution and political legacy of William F. Buckley, Jr.
Unlock with PBS Passport
53:03
Discover the secrets behind Edward Hopper’s most iconic and enigmatic works.
Unlock with PBS Passport
1:29:31
Experience the meteoric rise and enduring legacy of Little Richard.
Unlock with PBS Passport
1:45:01
See the world through the eyes of Nam June Paik, the father of video art.
Unlock with PBS Passport
1:23:43
Discover music icon Roberta Flack’s rise to stardom and triumphs over racism and sexism.
Unlock with PBS Passport
52:28
Explore the life of artist Keith Haring who revolutionized pop culture and fine art.