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The Art Assignment
Why Do Corporations Buy Art?
Season 6
Episode 16
Corporate lobbies and board rooms are often graced with impressive art, but why? What's the rationale behind this expense, and what impact does it have on the rest of the art world? We look at the history of corporate collecting, starting with Chase Manhattan Bank in 1959, trace its meteoric rise since, and work through the reasoning behind it.
Support Provided By
5:25
Artist and designer Ben Denzer shares an assignment to make an ATYPICAL BOOK.
6:50
She shares an art assignment on creating your own Theme and Variation Cut-Out.
6:14
Allison Smith shares her thoughts and books about art made in adverse circumstances.
9:26
We take a close look at her painting The Two Fridas (Las Dos Fridas).
12:35
What do we mean when we call an artwork a MASTERPIECE? Who decides which art becomes one?
12:00
What is Art Therapy? How can you use aspects of it in your next art encounter?