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Iconic America
Philip Morris' Marlboro Man Lassoes a Hit Ad Campaign
Philip Morris understood that The West as a cultural backdrop, held great appeal to Americans. By tapping into the magic of Marlboro Country, the cigarette company created an ultramasculine cowboy icon, The Marlboro Man, whose ads ran successfully for decades.
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55:11
The Golden Gate bridge is an engineering marvel that symbolizes America’s can-do spirit.
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55:08
The story of how the Bald Eagle soared to its vaunted perch in American iconography.
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55:11
A look at The Statue of Liberty's evolving meaning as symbol for a “nation of immigrants."
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55:11
The Gadsden flag has been co-opted by a wide variety of Americans over its long history.
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55:35
A look at the L.A. landmark that became an international symbol of the American dream.
