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PBS News Hour
Has the election season hurt Trump the brand???
In the past if you added the Trump name to any building, its value would have automatically increased, the effect of Donald Trump’s work to create a huge, global brand that includes products, real estate and, most recently, a campaign. But since the GOP nominee announced his candidacy back in 2015, there are signs that his brand has depreciated. Economics correspondent Paul Solman reports.
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This episode is the July 19, 2023 broadcast.
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