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Amanpour & Co.
How to Change Anyone’s Mind, Even in an Election
Political conventions are the stage upon which Presidential candidates need to employ one skill above all others: the art of persuasion. Jonah Berger, Professor at the Wharton School of Business, is an expert on such matters. His latest book, "The Catalyst: How to Change Anyone's Mind," argues that removing barriers is the key to changing the way people think. He speaks with Hari Sreenivasan.
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55:42
Jared Genser; Ethan Hawke; Carol Leonnig; Aaron C. Davis
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Sen. Bernie Sanders; Paula Newton; Christopher Lockyear; David Frum
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Juan Manuel Santos; Karim Sadjadpour; Ian Bremmer
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Sen. Angus King; Juan González; Oleksandr Merezhko; Jason Stanley
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Leigh Waldman; Todd D. Robinson; David Smolansky; Jorge Castañeda
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Lech Walesa; Elizabeth A. Hanks; Katherine Landers; Deanne Criswell; Dame Stephanie Shirley
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Mariann Budde; Eileen Collins; Andrew Jarecki; Charlotte Kaufman
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Al Gore; Juanita Goebertus; Noah Bullock; Charlie Savage
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Francis Collins; Mstyslav Chernov; Carly York
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David Wallace-Wells; Kristin Scott Thomas; Beth Macy
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Lyse Doucet; Matthew McConaughey; Christina Cross
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Christiana Figueres; Katy Hessel; Jacob Collier