Skip to main content
Back to Show
PBS News Hour

How ‘microtargeting’ works in political advertising

What you watch, read, buy and listen to online can tell political campaigns whether it’s worth their time and money to woo your vote. Gwen Ifill talks to Ken Goldstein of the University of San Francisco and Eitan Hersh of Yale University to learn more about how our digital footprints are being used in the evolution of political advertising.

Support Provided By
Season
September 8, 2025 - PBS News Hour full episode
56:44
September 8, 2025 - PBS News Hour full episode
September 7, 2025 - PBS News Weekend full episode
26:45
September 7, 2025 - PBS News Weekend full episode
September 6, 2025 - PBS News Weekend full episode
26:45
September 6, 2025 - PBS News Weekend full episode
September 5, 2025 - PBS News Hour full episode
57:46
September 5, 2025 - PBS News Hour full episode
September 4, 2025 - PBS News Hour full episode
57:46
September 4, 2025 - PBS News Hour full episode
September 3, 2025 - PBS News Hour full episode
57:46
September 3, 2025 - PBS News Hour full episode
September 2, 2025 - PBS News Hour full episode
57:46
September 2, 2025 - PBS News Hour full episode
September 1, 2025 - PBS News Hour full episode
57:46
September 1, 2025 - PBS News Hour full episode
August 31, 2025 - PBS News Weekend full episode
26:45
August 31, 2025 - PBS News Weekend full episode
August 30, 2025 - PBS News Weekend full episode
26:45
August 30, 2025 - PBS News Weekend full episode
August 29, 2025 - PBS News Hour full episode
57:46
August 29, 2025 - PBS News Hour full episode
August 28, 2025 - PBS News Hour full episode
57:46
August 28, 2025 - PBS News Hour full episode
Active loading indicator