Back to Show
PBS News Hour
How Shinola Turned Detroit Into a Luxury Brand
When it comes to luxury items, consumer minds are likely to think about some of the world’s fashion meccas. Think Paris. Milan. New York. But Detroit? One growing company would like to think so. With its line of watches, bikes, bags and other items, Shinola is aiming to have the Motor City known for more than its cars and financial woes. Special correspondent Roben Farzad reports.
Sign up now for inspiring and thought-provoking media delivered straight to your inbox.
Support Provided By

57:46
May 27, 2025 - PBS News Hour full episode

57:46
May 26, 2025 - PBS News Hour full episode

26:45
May 25, 2025 - PBS News Weekend full episode

26:45
May 24, 2025 - PBS News Weekend full episode

57:46
May 23, 2025 - PBS News Hour full episode

57:46
May 22, 2025 - PBS News Hour full episode

57:46
May 21, 2025 - PBS News Hour full episode

57:46
May 20, 2025 - PBS News Hour full episode

57:46
May 19, 2025 - PBS News Hour full episode

26:45
May 18, 2025 - PBS News Weekend full episode

26:45
May 17, 2025 - PBS News Weekend full episode

57:46
May 16, 2025 - PBS News Hour full episode