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PBS News Hour

How the media has shaped the 2016 presidential race

The 2016 presidential race is rewriting the political rulebook, and nowhere is this more apparent than in the case of advertising. Judy Woodruff talks to Elizabeth Wilner of Kantar Media and Ken Goldstein of the University of San Francisco to examine how both paid and free media attention has shaped this election cycle.
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October 30, 2025 - PBS News Hour full episode
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