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PBS News Hour
Mac DeMarco is surviving as an indie artist in a digital age
Digital disruption has upended the traditional music industry business model, making it harder for most musicians to make a living selling their music. But Mac DeMarco, whose homemade records and unique persona have allowed him to thrive in today’s environment, has used the power of the internet zeitgeist to build a loyal following. NewsHour Weekend’s Christopher Booker reports.
