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PBS News Hour
Cracker Barrel backlash reveals the power of branding
Cracker Barrel is backtracking on its nearly $700 million rebrand after widespread backlash from customers and investors. The overhaul, centered on a text-only logo and a modern design, was criticized as sterile and out of step with the chain’s nostalgic image. Geoff Bennett discussed the rebrand, the backlash and the politics at play with Americus Reed, marketing professor at the Wharton School.
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Monday on the NewsHour, Russia's leader Vladimir Putin orders troops to eastern Ukraine after recognizing two separatist regions as independent.
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President Biden says war in Ukraine will come soon as the U.S. blames Russian-backed separatists for inflaming conflict in eastern Ukraine.
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Tuesday on the NewsHour, President Biden warns a Russian invasion of Ukraine is still possible despite Moscow's claims that it's pulling back some of its troops.
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Wednesday on the NewsHour, parents remain divided on face coverings in schools as more states repeal their requirements amid declining COVID infections.
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U.S., European and Russian leaders hold separate high-level talks in ongoing attempts to defuse tensions over Ukraine.
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Friday on the NewsHour, the White House chief of staff discusses the latest jobs report and President Biden's domestic priorities.
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Tuesday on the NewsHour, vaccines could soon be available for children under age 5 raising hopes and new questions for parents.
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Justice Breyer's retirement makes way for President Biden to fulfill his campaign promise and nominate the first Black woman to the Supreme Court.
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Monday on the NewsHour, the United States puts thousands of troops on heightened alert as the threat of Russian invasion grows more severe.
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Friday on the NewsHour, health systems buckle under the latest surge of hospitalizations from COVID-19 as schools struggle to keep the virus at bay.
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Thursday on the NewsHour, the Supreme court blocks vaccine requirements for large businesses but permits them for most health care workers.
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Monday on the NewsHour, some medical experts warn the CDC's latest guidance on COVID-19 is creating confusion.