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PBS News Hour

How They Did It: Political Tactics That Helped Obama Win

President Obama secured a second term by building a massive ground game to move voters, and by running negative ads early in the campaign. Judy Woodruff talks to the Washington Post's Philip Rucker, The Wall Street Journal's Carol Lee and Slate's Sasha Issenberg about which tactics worked or failed in the costly 2012 elections.
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October 16, 2025 - PBS News Hour full episode
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