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PBS News Hour

The role of celebrity endorsements in modern politics

Pop culture and politics have a history of crossover. These intersections take on new significance during an election year, but how important are celebrity endorsements of candidates, and do they actually make a difference in voters’ minds? Lisa Desjardins speaks with Mark Harvey, author of “Celebrity Influence: Politics, Persuasion, and Issue-Based Advocacy,” for more on this topic.
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