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PBS News Hour
Tech startups see gold in Baby Boomers’ golden years
With more than 100 million Americans now over the age of 50, technology companies are eager to find new ways to cater to Baby Boomer consumers. From a mobile app that offers medical tips to wearable devices, special correspondent Megan Hughes reports on how startups are designing products to appeal to older Americans’ desires for longevity and wellness.
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This episode is the July 19, 2023 broadcast.
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