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PBS News Hour

The high art of political stagecraft in the age of optics

In this age of internet media and 24 hour news coverage, visuals can make or break a given political campaign, press conference or White House event. The latter is of special significance to former White House aide Josh King, whose new book “Off Script” is a personal narrative of the importance of imagery in an era of perpetual optics. Judy Woodruff talks to King for more.
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