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PBS News Hour

The SEC, general solicitation and the pickle man

For the first time in decades, private companies and business owners will be allowed to take out public advertisements to attract potential investors. But not everything about this new provision is as simple as it sounds. We spoke with Rick Field, founder of pickle company Rick's Picks about what the new rules about general solicitation mean to him and how he's using them to grow his business.
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January 30, 2026 - PBS News Hour full episode
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Season 2026 Episode 18
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Season 2026 Episode 17
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Season 2026 Episode 15
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