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PBS News Hour

The White House made this year’s SOTU a social media affair

The number of television viewers of the State of the Union address has shrinking, but online, there’s a growing interest. How is the Obama administration tapping into social media to keep the American public engaged? Judy Woodruff speaks with the Kori Schulman, director of online engagement at the White House, about reaching new audiences and the political benefits of speaking with YouTube stars.
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