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PBS News Hour

Unprecedented spending for 2020 political ads

The 2020 election cycle is by far the most expensive campaign year in U.S. history. Advertising spending for candidates running for federal office has reached unprecedented amounts, totaling at least 2.5 billion dollars on TV ads so far. Erika Franklin Fowler of the Wesleyan Media Project joins to discuss the different purposes, priorities and methods for political ads.

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