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PBS News Hour
Why women’s sports are more popular and lucrative than ever
Interest in women’s sports has never been higher than during this past week’s NCAA women’s basketball tournament. At least two of the games were the most-watched women’s basketball games ever, with more viewers than the 2023 World Series or NBA finals. Claire Watkins, host of “The Late Sub” for Just Women’s Sports, joins John Yang to discuss what’s behind this boom and what the future may hold.
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